Copywriting Services

Writing long-form, SEO-rich legal content that makes an impact on your audience isn’t easy, even if you’re an attorney yourself. The language used in law varies from other industries, and the nuances of law can be hard to simplify without sacrificing accuracy or confusing your audience with too much legal jargon. That’s where a copywriter comes in—a copywriter who specializes in the legal industry can make all the difference when it comes to delivering content that truly gets results.

Copywriter duties include:

• Researching keywords, producing interesting written content, and proofreading their work for accuracy and quality
• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice, and target audience
• Proposing blog and landing page ideas in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Working with clients to edit and modify copy to meet their content expectations

If you want to take your brand to the next level, quality content is key. In fact, 47% of professionals will share content if it’s relevant and 55% of B2B marketers have increased their budget for content. The good news? You don’t need to hire an in-house team of writers – or fork over thousands on online ads. Instead, work with a trusted professional copywriter who can transform your legal services into articles that engage potential clients and attract high-quality prospects. Businesses like yours are always looking for new ways to reach customers. And since words are more powerful than ever, hiring an experienced copywriter will help improve your lead generation efforts.

A high-quality website is one of your first and most important tools for attracting new business. The better your website looks, is well-organized, and offers engaging content, the more likely people are to become repeat visitors and reach out to you for legal services. That’s where good copywriting comes in: effective web copy draws attention and leads people through your website toward conversion, whereas poor copy will have the opposite effect. If your site has lots of distracting text or bad grammar, you’ll lose potential clients fast!

The best way to win new clients is to develop a website people will want to visit and bookmark to come back to. SEO can help you get there by improving both your rankings and your traffic, but when it comes down to it, SEO only provides value if you have excellent content. The Vima team is passionate about creating engaging content that converts visitors into clients. Additionally, when your new site becomes a lead generation machine, it is just as critical for the maintenance of your site as it was for creation in the first place.

Businesses are built on relationships. Trust is important in all aspects of business, from law to accounting and everything in between. However, trust isn’t built overnight, and it doesn’t happen through social media shares or website traffic alone. If you want to build trust with your customers, you need content that goes beyond your typical SEO-friendly headlines and product descriptions. You need original copy that resonates and speaks directly to your readers about how you solve their problems in a meaningful way. Show them that they can work with you to achieve results they really care about.